Available for senior roles · 2026
Designer who
builds brand
worlds.
I'm Aishwarya Malpeddi — a graphic and UI/UX designer working at the seam of brand identity and product UI. I make systems that hold up across every surface a brand touches: from a wordmark, to a one-pager, to the third screen of an onboarding flow nobody usually bothers with.
I came to design from an engineering background — which is why I care equally about the spec and the swagger. Currently shaping the voice and product surface for PayRam, with recent work for Bandit Network, Roaster, and Badchain.
Selected · 2024 — 2026
The
work.
Five brand worlds, one designer.
Click any project for the full case study.
01 / 05Feb 2026 — Apr 2026PayRam
A high-velocity payments gateway built for high-risk merchants.
Brand identity & voiceMarketing siteMobile app UI
02 / 05Jan 2025 — Feb 2026Roaster
Where bad takes get burned in public.
Brand identitySticker & meme systemSocial campaigns
03 / 05Jan 2025 — Feb 2026Badchain
The mascot-led identity for a chain that doesn't apologize.
Mascot systemBrand guidelinesSticker & meme decks
04 / 05Jan 2025 — Feb 2026Bandit Network
The growth toolkit for web3 — designed to be read.
Editorial systemBlog meta imagesSocial campaigns
05 / 052024 — PresentSelected Work
Editorial covers, mascots, and odd jobs.
Editorial coversMarket explainersMascot illustration
About
I design loud, confident, considered work — for brands that need to be felt, not just seen.
- 01
Systems before screens
I build brand systems first — tokens, type, voice — so every screen, poster, and post inherits the same DNA.
- 02
Loud, not louder
Confident design isn't volume. It's making one decision and owning it. I'd rather have a single sharp idea than five safe ones.
- 03
Engineer-brain, designer-heart
I came from engineering, so specs, edge cases, and dev handoff don't scare me. The craft is what I obsess over.
- 4+
- Years designing
- 5
- Brand systems
- 20+
- Shipped surfaces
- ∞
- Curiosity